For the launch of the immersive art installation, Citrovia, it was imperative to make a LOUD splash (and quickly) to end up on the itineraries of New Yorkers and post-COVID tourists. For Opening Day, we worked with five real influencers to more authentically share the experience of this new attraction. In our content, we  showed people where to take the best photos, and even posted in real-time as ambassadors took to the streets handing out lemon ices to generate more buzz.

 

• Garnered 150,000+ impressions

• Tripled the projected Instagram growth

• Received 2x the volume of engagements and 3x the volume of impressions compared to the main Manhattan West Instagram account in the same time period

• Reached a total of 213,000 accounts through the influencers