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Wet Ones is for everyone. No, really, everyone.

This campaign positions Wet Ones as a brand consumers love, not just a brand they need. This idea builds off of Wet Ones equity as the #1 hand hygiene brand that you want to reach for every day—not just because you know you can count on us, but because we make clean hands an easy, delightful experience anytime, anywhere.

Creative Director: Emily Blumette

Associate Creative Director: Melissa Polazzi

Copywriters: Connor Addario, Layne Crawford

Photographers: Sarah Rocco, Claudia Schultz

DP: Ian Moran, Olga Vazquez

Producer: Audrey Kurtz

Art Direction



Social Spots

Wet Ones Social Spots

Campaign Photography

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