5 STAR BBQ
The only BBQ worth throwing this summer is one where Roscato is on the guest list.
The ask: how can we reach new audiences and make Roscato a summer BBQ staple? Our answer: bring 5 influencers together to show how to elevate any summer hang to 5 Star BBQ.
We brought together a barbe-crew with must have personalities: a chef, a mixologist, an artist, a dancer, and a comedian. Resulting in around 2 million impressions (nearly double the previous year's campaign) it was clear that Roscato resonated as the perfect summer plus one.
Art Direction | Concepting | Prop Styling | Directing
MAIN CAMPAIGN SPOT
Presenting the Roscato barbe-crew: 5 stars bringing the most to the cookout. This social spot puts Roscato on the list of summer must haves.
INFLUENCER COLLAB POSTS
To make the most of our partnership with the BBQ-crew, we had our infuencers support the campaign with 2 videos each: 1 scripted by us and shot on set and 1 left to them and their personal styles. This helped the campaign assets feel more seamlessly authentic to both brand and the individuals.
SUPPORTING SOCIAL CONTENT
We kept the 5 star content coming all summer long. Using the shoot as an opportunity to capture photo and lo-fi trend based content, we built out a library of content to round out our feeds.
