top of page
Ikea-HeaderImage-Compressed.gif
Ikea-Title.png
Ikea_logo.svg.png

The back to school season brought a unique opportunity for IKEA to relate directly to college students and help them relax.

IKEA makes a lot of items that you can tap, with a lot of products benefits to whisper about, making ASMR the perfect social phenomenon to tap into. So we made a 25-minute ASMR video dedicated to the many, many product benefits of IKEA’s Back To College range.

 

Creative Director: Della Mathew

Associate Creative Directors: Ashley Ventre, Holden Rasche

Art Director: Doh Lee

Director: Geoff Levy

Art Direction

Concepting

Hand Modeling

Case Study

Full 25-minute video

#OddlySatisfying

When it came to Instagram, we used the trend #oddlysatisfying to our advantage with repetitive visuals and sounds.

Awards

1 (1).jpg

2018 One Show
Bronze Innovation in Branded Entertainment

Merit Branded Entertainment Long Form Single

Merit Social Media Single

Featured In

bottom of page