ODDLY IKEA
The back to school season brought a unique opportunity for IKEA to relate directly to college students and help them relax.
IKEA makes a lot of items that you can tap, with a lot of products benefits to whisper about, making ASMR the perfect social phenomenon to tap into. So we made a 25-minute ASMR video dedicated to the many, many product benefits of IKEA’s Back To College range.
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1.5 million organic views
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27% increase in Back To College sales from the previous summer
Art Direction | Concepting | Hand Modeling
CASE STUDY
FULL 25-MINUTE VIDEO
#ODDLYSATISFYING
When it came to Instagram, we used the trend #oddlysatisfying to our advantage with repetitive visuals and sounds.
Awards
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2018 One Show
Bronze Innovation in Branded Entertainment
Merit Branded Entertainment Long Form Single
Merit Social Media Single
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