The back to school season brought a unique opportunity for IKEA to relate directly to college students and help them relax.
IKEA makes a lot of items that you can tap, with a lot of products benefits to whisper about, making ASMR the perfect social phenomenon to tap into. So we made a 25-minute ASMR video dedicated to the many, many product benefits of IKEA’s Back To College range.
Creative Director: Della Mathew
Associate Creative Directors: Ashley Ventre, Holden Rasche
Art Director: Doh Lee
Director: Geoff Levy
Art Direction
Concepting
Hand Modeling
Case Study
Full 25-minute video
#OddlySatisfying
When it came to Instagram, we used the trend #oddlysatisfying to our advantage with repetitive visuals and sounds.
Awards
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2018 One Show
Bronze Innovation in Branded Entertainment
Merit Branded Entertainment Long Form Single
Merit Social Media Single
