GIANT FOOD
Giant Food is beloved staple of the DMV for all food needs.
Giant Food wanted to better use its social pages to connect to its local communities. Through recipe and lifestyle inspiration, shopping guidance, and product suggestions, we created a social presence that engages a wide variety of shoppers. We also helped Giant to refresh their social presence with an updated look and feel and continued content series.
Art Direction | Concepting | Prop Styling
Before
After
Monthly Content
#GiantHasIt
Giant carries a unique variety of local favorites and seasonal flavors. We wanted to highlight these products on social in an eye-catching way to encourage shoppers to pick them up the next time they stop into Giant.
Giant on TikTok
What’s a grocery store doing on TikTok, you might ask? Well… everything! From three-ingredient recipes to nutritionists’ tips and tricks to a Mambo No. 5 parody (yes, really), we’ve created TikTok content for Giant Food that has garnered millions of views and helped the brand tap into a whole new generation of shoppers.
Food Formations
Instagram is a landscape overpopulated with beautiful food photography. In order to stand out from the mix we created a content series focused on deconstruction and making eye catching images out of food.
Awards
2022 Ava Digital Awards
Gold Web-Based Production | Social Media | TikTok