Let's face it: 2020 was a crap year. Enter FU 2020

A global pandemic, economic uncertainty, and other social and political turmoil didn’t call for much to celebrate. Party City decided to say f*** it and flip the negativity on its head. This campaign focused on bidding adieu to the disastrous year. Through custom merchandise and an epic photo and video shoot, we played up the cheeky tone of the product line and gave people something to celebrate: saying goodbye to one of the worst years in recent history.

Art Direction  |  Concepting  |  Prop Styling