Let's face it: 2020 was didn't give us much cause for celebrationg.

Enter FU 2020

A global pandemic, economic uncertainty, and other social and political turmoil didn’t call for much to celebrate. Enter "FU (Forget U) 2020": Party City's product line that tapped into the collective need to forget the year. We concepted and produced humorous, tongue-in-cheek images, GIFs, and videos that showed people celebrating the end of 2020 by doing things like smashing cakes, destroying party table setups, and popping balloons.This campaign gave people something to celebrate: saying goodbye to one of the worst years in recent history.

​

• An engagement rate 20% higher than the benchmark

• 11,000,000 total impressions

• 6,800 total conversions

Art Direction  |  Concepting  |  Prop Styling