SHAKE SHACK
Welcome to the Shack Squad.
Anyone who’s dipped a crinkle cut fry into their shake knows how easy it is to be a Shack Fanatic. No membership needed–just a passion for burger perfection. Shake Shack wanted to entertain and engage this audience in an authentic way. We leaned on creators to unite the regulars and obsessors, highlighting the routines and creativity of this existing community.
Concepting | Content Creation
It's a Shack Day
There's no occasion too big or too small for a "Shack Day". Whether it’s for weekly lunch with coworkers or grabbing fries after a workout we asked creators to show off their typical trip to the Shack.
Our Obsession Runs Deep
The food is our muse and the experience is our art. We asked creators to tap into everything and anything they LOVE about Shake Shack.